Helping entrepreneurs and teams find the right problems, craft smart solutions, and create experiences people love.

Great design and business start with people. It’s how we create products that make a difference in people’s lives and brands they want to connect with. Our services help you uncover new opportunities, test ideas quickly, and build brands that set you up for growth.

Neil Hamilton Ritchie is a Tokyo-based designer partnering with startups across Japan and APAC to bring big visions to life.

Discover opportunities

Discover opportunities from your users and prioritize what to solve.

Ideate, prototype, test

Ideate, prototype and test your solution with users.

Strategize your brand

Shape a brand experience that inspires, engages, and delights.