Meet Neil Hamilton Ritchie

Neil Hamilton Ritchie is a multidisciplinary design leader who thrives at the intersection of strategy, design, and systems thinking. With a background spanning brand, service, and product design, he has a rare ability to turn ambiguity into structured, scalable solutions. As a Design Lead, Neil partners with entrepreneurs and teams to navigate the 0-to-1 innovation journey, leveraging human-centered methodologies to validate ideas, refine products, and build meaningful brand experiences. His work is driven by a passion for designing services, creating scalable frameworks, and ensuring teams can move from concept to execution with clarity and confidence.

Neil’s career has been a dynamic evolution of creativity and problem-solving across industries. He began as a designer and photographer for The Wiggles, crafting visual identities and documenting global tours. Taking time to explore documentary photography, he traveled across Africa, India, Southeast Asia, and New Zealand, sharpening his ability to capture and communicate human experiences—a skill that continues to influence his approach to storytelling and design. Transitioning into the tech world, he worked with multiple startups and venture teams, leading the development of digital products, service ecosystems, and innovation programs. He has played a key role in shaping internal processes, guiding venture teams through incubation, and developing tools that streamline design workflows.

Beyond work, Neil is a father of two, spending most of his time with his children. He enjoys the craft of espresso making and maintaining a disciplined fitness routine, always seeking balance between creativity and well-being.